To determine what will truly make an impact, we conduct research with everyone involved. Too many existing business tools are only influenced by managers and executive direction. We expand this circle with customer and stakeholder interviews that bring real users into the process to ensure our products will ultimately address the challenges employees and customers face day-to-day.

For as much as digital products have transformed business, many analog processes remain and existing digital solutions are underdeveloped. By combining our knowledge of cutting edge technology and developing an understanding of your industry, we survey the market and determine where there is space for your product to succeed.

With prototypes and pilot programs, we can launch validated concepts to small sets of users and get vital feedback that informs our full scale launch. We not only get valuable learnings from these groups, but by working closely with them and soliciting feedback, we engender their support and commitment to the product.

With insights from discovery through pilot programs, we refine our concept and launch V1 of your digital product and work with you to document a product feature roadmap that guides future builds. Whether it’s setting your internal teams up to lead future initiatives or planning out subsequent stages of works with Invoke, we set you up to continue learning so your product can succeed.