Social media was a scattershot in the early days. The value was there, but actually managing our client’s social presence was an exercise that paired the juggling of multiple browsers, tabs, and windows with the constant worry we were looking at — and even posting from — the wrong account. A better way to do this would make us significantly more efficient in our work, make a real difference with our clients, and maybe even be valuable to the wider marketing community. Unfortunately, that tool didn’t exist.
So we built it.