Single Ladies and VH1 still have reasons to celebrate after the closure of their enormously successful online contest last year.
The Single and Liking It photo contest, powered by memelabs, is nominated for the Mark Awards for Marketing Excellence in the program promotion and tune-in social media/viral category. Other nominees include the Game of Thrones Social Media, True Blood S4 Social Media Campaign, Real Housewives ATL social edition, HITMIA “Luis Guzman” Spot and the Pawn Starts Facebook game. It’s an illustrious television digital crossover category. This social powered contest was also a finalist for a Forrester Groundswell Award last year.
The TV show Single Ladies premiered May 30, 2011 and by June 1, 2011 there were more than 450 new photo submissions to the memelabs contest, the largest number of submissions in a 24 hour period. The VH1 Facebook page jumped to 5,000 visits per day, up from 700 visits per day. The number of comments and votes increased and average time on site increased to more than four minutes. Even the bounce rate lowered with only 54 per cent of visitors immediately leaving the site. The numbers show a direct correlation of fans watching the show and then interacting with the brand online.
Before the show even started, fans submitted more than 1,000 photos.
The impact of television and digital cross promotion is clearly defined by the numbers. For a complete look at the impact of this contest, see the Spreading the Word: Ladies are Single and Liking it case study.
This nomination marks a milestone in Invoke’s canon of successful social television activations. Invoke has successfully integrated an app with the Eat St. television show, which is now available on iPhone and Android. Watch the Food Network Canada’s hit show and then use the app to find a delicious food truck in your area.
Earlier this year, we announced that NBC selected Invoke to help power its interactive marketing strategies for the popular television series, The Voice. Invoke was also selected to build applications for NBC’s Awake and Ready for Love. And that’s just the beginning!
Stay tuned for more news of exciting developments that will deftly disrupt the second screen space.